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    Thread: TATA-JA ,joint venture relevance!

    1. #1

      not aware that he can set his status here!
      sparkls's Avatar
      Join Date
      Nov 2013
      uss sulaco

      TATA-JA ,joint venture relevance!

      What is the reason for such a joint venture? Tata is capable of producing such vehicles own its own.

      JT Special Vehicles Private Limited, a joint venture between automobile-maker Tata Motors and city-based Jayem Automotives, unveiled two performance cars here Friday.

      The Tiago JTP and Tigor JTP would be available at select dealership of Tata Motors early next month and can be booked at Rs 11,000, a press release from the company said.
      “The JTP range of cars has been designed and engineered to keep the excitement and passion of motoring alive. Customers can enjoy their city drive and experience the thrill of driving these cars,” president of Tata Motors (passenger vehicles) Mayank Pareek said in the release.
      Tiago would be available at Rs 6.39 lakh and the Tigor at Rs 7.49 lakh (ex-showroom New Delhi).
      “We are excited to launch the first two cars of the JTP range. Targeted at the urban customers who are driving enthusiasts with a hidden streak of adventure, the Tiago and Tigor have been engineered to provide customers with the thrill of driving”, chief executive officer of JTSV Gubbi Nagbhushan said in the release.


    2. #2
      Forza Ferrari!!!
      KRRaj's Avatar
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      Nov 2009
      I too wondered the same thing. Maybe they dont want to use their resources for a performance variant and continue with their commuter vehicles? If this works out, Tata might invest and get a stake in Jeyam I guess like AMG etc.
      "Sometimes I think the surest sign that intelligent life exists elsewhere in the universe is that none of it has tried to contact us."


    3. #3

      The Terminator
      Skynet's Avatar
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      Mar 2012
      I believe that Jayem can do all these low volume performance related stuff in a better way than Tata and Tata wants to concentrate on the high volume segments to keep the shareholders happy?. If the response is good, they would definitely increase their stake or buyout the whole thing.
      Rabid Dog Club - Bite First, Bark Later.

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