TML launches Aria 4X2

[manasmadaan]

The Tata Aria 4X2 is expected to be available from July, across all the Aria variants with a price drop of 1-1.5 Lakhs over the equivalent 4X4 variant.

Check out the following link

Tata Aria MPV 4×2 version bookings already started @ lower price!

[camchennai]

The Tata Aria 4X2 is expected to be available from July, across all the Aria variants with a price drop of 1-1.5 Lakhs over the equivalent 4X4 variant.

Booking has already started I guess and the model is to be called as "Pleasure".

P.S. Link isn't working

[roadracer]

Booking has already started I guess and the model is to be called as "Pleasure".

I think 'Pleasure' is already there. I thought that this model was to be called as 'Pure'.

[camchennai]

I think 'Pleasure' is already there. I thought that this model was to be called as 'Pure'.

I stand corrected.

[camchennai]

roadracer - I guess its called pleasure only.....Below is the scoop shot from IAB.

You can notice the "Pleasure" badge with 4X4

[manasmadaan]

i guess it may be both the variants, pure and pleasure

[camchennai]

Tata Motors launch Aria 4X2

Tata Motors launched its 4X2 version of the Aria here in Delhi today morning. We all know that the Aria 4X4 did not stand up to the reputation of being the premium crossover. Sales figures were very sluggish due to the thought clash of the Indian consumer when they compared it to the likes of the Mahindra Xylo and Toyota Innova, mainly due to Tata’s similar brand equity and the vehicle’s overall shape.

Tata pitched this product to someone in need of decent off-road capabilities as well as luxury and technology. This was the reason why it provided features like 4X4, plush leather and brushed metal inserts on the interiors, sat-nav, auto wipers and headlamps and practically never ending list of safety and comfort features. The Aria 4X4 is a fully loaded crossover but somehow things did not go as per plan.

Now Tata says that a 4X2 version of the Aria was always on the cards but the reason why they launched the 4X2 was to understand the response to this kind of a car and make necessary adjustments. By making the car more affordable, Tata feels sales will improve.

As per Tata, the 4X2 is also a result of quick customer feedback action. Many customers asked for a 4X2 version as they did not buy an MPV for its off-road capabilities but instead for the space and practicality the cabin offers. The Pure variant (pictured) is the basic model without airbags, automatic climate control, steering-mounted controls, electrically auto folding outside mirrors, front fog lamps, etc.

Tata Aria 4X2 variants at a glance
Pure – (Faux) Wood and beige trim in dashboard, Beige fabric upholstery, 16 inch steel wheels, rear fog lamps, ABS and EBD, Immobilizer with perimetric alarm system, all wheel discs, 2 DIN Music system with 6 speakers, USB and AUX Inputs, Driver info system, dual AC, rear wash wiper with demister, keyless entry, roof storage bins, follow me home approach lights, electronically adjustable outer mirrors
Pleasure – Pure variant + dual front airbags, audio controls on steering wheel, ultrasonic reverse guide system, height adjustable driver seat, glovebox chiller. front fog lamps,
Prestige – Pleasure variant + Black and red interiors, 17 inch alloy wheels, audio and phone switches on steering, Bluetooth connectivity for five phones at once, automatic climate control, outside mirrors are electronically adjustable and retractable, rain sensing wipers, darkness sensing headlamps, black and plum interiors and full leather upholstery.

Ex-showroom price:-

Tata Aria 4×2 Pure – 11.61 lakh
Tata Aria 4×2 Pleasure – 12.61 lakh
Tata Aria 4×2 Prestige – 14.26 lakh

Source - Indian Auto Blog

TML is also considering a Petrol version for export markets. They can also come up with CS version of Aria

[optimus_prime]

I thought the prices were supposed to be lower

[camchennai]

I thought the prices were supposed to be lower

If they make lower than this then it would overlap with Safari which will ultimately kill that product

[Godfather]

Tata Aria 4×2 Prestige – 14.26 lakh

If they make lower than this then it would overlap with Safari which will ultimately kill that product

the top end dicor 4x4 vx is in this ex showroom range. how are they not killing it already?