• Angry
  • Awesome
  • Hungry
  • Secret
  • Results 1 to 4 of 4

    Thread: TATA Ace hits 1 million mark!!

    1. #1
      Rabid Dog Club
      Giving excuses!
       
      Awesome
       
      camchennai's Avatar
      Join Date
      Nov 2010
      Location
      City of Super Kings!!!
      Posts
      10,234

      TATA Ace hits 1 million mark!!

      Name:  Tata-Ace-hits1.jpg
Views: 555
Size:  113.9 KB

      Name:  Tata-Ace-hits2.jpg
Views: 561
Size:  122.2 KB

      Name:  Tata-Ace-hits3.jpg
Views: 678
Size:  133.8 KB

      Tata Ace now has a one million strong presence. Introduced in May 2005, the Tata Ace, India’s first mini-truck, and the Tata Magic, its sister vehicle for passenger transportation introduced in June 2007, together crossed the one-million sales mark in August 2012 -- just 2,680 days. Total sales, at the end of October 2012, are at 10,59,135 – 997,133 in India and 62,002 abroad. Every 4th commercial vehicle sold in India today (2011-12 industry sales: 892,349) is a Tata Ace/ Tata Magic (2011-12 sales: 214,483). In the process, it became India’s first one-lakh-per-year goods commercial vehicle in 2010.

      The very same year it crossed the half-a-million mark. The remaining half-a-million has come in the last two years. The Tata Ace family today is a major source of livelihood generation. At least 60% of Tata Ace / Tata Magic owners are semi-educated youth – first-time users – who have launched goods or passenger transport operations with their vehicles. As the Tata Ace family’s name spread, Tata Motors went on to make deep inroads across the country. At present, about 1,346 showrooms, up from only 210 outlets, sell the two vehicles. About 50% of the Tata Ace / Tata Magic sales come from semi-urban and rural India, where the company is establishing a dedicated sales & marketing network.Production capacity too has grown commensurately.

      The Tata Ace was launched in 2004-05 with a capacity of 30,000 units per year in Pune. The dedicated plant in Pantnagar (Uttarakhand) today has a capacity of 5,00,000 units per year. The popularity of the Tata Ace has crossed the shores of India. Since 2006, the Tata Ace and the Tata Magic have as of now been made available in 24 countries – Angola, Bangladesh, Bhutan, Congo, Djibouti, Ghana, Ivory Coast, Italy, Kenya, Morocco, Mozambique, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, Uganda, Vietnam, Zambia, Zimbabwe.

      Tata Ace platform has thus far spawned about 10 main variants
      • Ace HT
      • Ace EX (with start-stop technology)
      • Ace CNG
      • Super Ace (1 tonne)
      • Ace Zip
      • Magic HT
      • Magic CNG
      • Magic Iris
      • Tata Venture
      • Ace Refresh (coming soon)

      In addition to the above models, special variants for specific applications are also made including tankers, dumpers, cargo vans, mobile retail vans, café-on-wheels, high-lift cherry pickers, mobile hoardings, high security vans, taxi and school vans. More variants will be added in the coming years.

      The Tata Ace/Magic family has a 78% market share in the cargo segment and 79% in the passenger segmentSource - Car Dekho.
      Last edited by camchennai; 9th Nov 2012 at 01:13.
      Toyota Camry MT|TATA Safari EX 4x2

      Rabid Dog Club - bite first, bark later :-P

      “The auto industry is not a charity that produces widgets for driving enthusiasts.”

    2. #2

      a.k.a AntiFigoRacer
       
      Hungry
       
      roadracer's Avatar
      Join Date
      Nov 2010
      Location
      Chennai
      Posts
      4,401

      Tata Ace races through the one-million mark in just 2,680 days

      Some more details on the same subject. Source : Tata Motors : Media : Press Releases

      Tata Ace, the one-in-a-million idea from Tata Motors, now has a one million strong presence.

      Introduced in May 2005, the Tata Ace, India's first mini-truck, and the Tata Magic, its sister vehicle for passenger transportation introduced in June 2007, together crossed the prestigious one-million sales mark in August 2012 -- just 2,680 days. Total sales, at the end of October 2012, are at 10,59,135 - 997,133 in India and 62,002 abroad.

      Every 4th commercial vehicle sold in India today (2011-12 industry sales: 892,349) is a Tata Ace/ Tata Magic (2011-12 sales: 214,483). In the process, it became India's first one-lakh-per-year goods commercial vehicle in 2010. The same very year, the family's fifth in the market, it crossed the half-a-million mark. The remaining half-a-million has come in the last two years. Indeed, the Tata Ace/ Tata Magic family today has created a whole new segment of four-wheel small commercial vehicles.

      More importantly, the Tata Ace family today is a major source of livelihood generation. At least 60% of Tata Ace / Tata Magic owners are semi-educated youth - first-time users - who have launched goods or passenger transport operations with their vehicles.

      As the Tata Ace family's renown spread, Tata Motors went on to make deep inroads across the country. At present, about 1,346 showrooms, up from only 210 outlets, sell the two vehicles. About 50% of the Tata Ace / Tata Magic sales come from semi-urban and rural India, where the company is establishing a dedicated sales & marketing network.

      Production capacity too has grown commensurately. The Tata Ace was launched in 2004-05 with a capacity of 30,000 units per year in Pune. The dedicated plant in Pantnagar (Uttarakhand) today has a capacity of 5,00,000 units per year.

      The popularity of the Tata Ace has crossed the shores of India. Since 2006, the Tata Ace and the Tata Magic have as of now been made available in 24 countries - Angola, Bangladesh, Bhutan, Congo, Djibouti, Ghana, Ivory Coast, Italy, Kenya, Morocco, Mozambique, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, Uganda, Vietnam, Zambia, Zimbabwe.

      The Tata Ace platform has thus far spawned about 10 main variants. Under the Tata Ace itself are the Ace HT, the Ace EX (with stop-start technology), the Ace CNG, the Super Ace (1 tonne) and the Ace Zip. The Ace Zip was introduced in 2012, a micro truck with a payload of 600 kg for deep penetration door-to-door goods movement. Under the Tata Magic are the Magic HT, the Magic CNG and the Magic Iris. The Magic Iris was launched in 2012 as a 3-4 seater four-wheel passenger carrier for better comfort of commuters who depend on small auto-rickshaws. The platform also led to the launch of the Tata Venture in January 2011.

      In addition, there have been a whole host of applications. Among them are tankers, dumper placers, cargo vans, mobile retail vans, cafe-on-wheels, high-lift cherry pickers, mobile hoardings, high security cash vans and taxi and school applications. There will be more to follow.

      The Tata Ace / Tata Magic family market share today is 78% in cargo segment and 79% in the passenger segment. As the sister vehicles, like Zip and Iris, go into the hinterlands, Tata Motors is looking ahead to the next million in about 36 months.


      2005
      Tata Ace, India's first mini-truck, launched
      Production started in Pune

      2006
      Launch of Tata Ace HT
      Tata Ace in Sri Lanka
      Tata Ace received the BBC-Top Gear' Design of the Year 2006 award

      2007
      Roll out of 100,000th Tata Ace
      Tata Ace in Nepal
      Launch of Tata Magic, for passenger transportation

      2008
      Dedicated plant at Pantnagar (Uttarakhand) commenced production.
      Launch of Tata Ace CNG

      2009
      Introduction of the Tata Super Ace and Tata Ace EX

      2010
      Tata Ace became India's first 1-lakh-per-year brand in goods CVs
      Tata Ace family sales crossed 5,00,000 mark

      2011
      Launch of Tata Magic IRIS, mini-passenger carrier and Tata Ace Zip, a 600 kg micro truck.

      2012
      Dharwad plant commenced production of Tata Magic IRIS and Tata Ace Zip
      Tata Ace family celebrated 1 million sales in just 7 years, from launch
      TATA Indica Vista Quadrajet (2009) | Suzuki GS 150R (2010) | TVS Wego (2011) | TVS Victor GL (2004) - SOLD

    3. #3

      a.k.a AntiFigoRacer
       
      Hungry
       
      roadracer's Avatar
      Join Date
      Nov 2010
      Location
      Chennai
      Posts
      4,401

      Tata serves an Ace

      Yet another article on the same subject. Some interesting figures here and thoughts from M&M and AL.

      Tata serves an Ace - Tata Motors - Tata group

      Tata serves an Ace

      The mini-truck has been the fastest to sell more than a million. Tata Motors now wants the next million to come in just three years

      Like its dozen-odd peers, Tata Motors may be struggling to sell cars, but the company has served an ace — quite literally – in another segment. The Tata Ace, India's first mini-truck, has done what no four-wheeler in India has been able to achieve so far – its sales have crossed a million in exactly seven years and three months.

      Ace has outpaced even Maruti's Alto, which took two more months to achieve the million-plus sales milestone. The Tata Ace and its sister brand, Tata Magic have also managed a consistent market share of 78 per cent in the cargo segment and 79 per cent in the passenger segment.

      There's more. Every fourth commercial vehicle sold in India today is now an Ace. And with a compounded annual growth rate of 39 per cent, more than 22,000 units of the Ace and Magic are sold every month, which is more than 4.5 times the nearest competitor - Maxximo and Gio from Mahindra.


      THE MILLIONAIRES
      Model Time taken*
      Tata Ace 7 yrs 3 months
      Maruti Alto 7 yrs 5 months
      Tata Indica 9 yrs
      Hyundai Santro 9 yrs
      * Time taken to achieve the million sales mark

      Buoyed by the fact that the last half a million sales mark came up in just 26 months, Tata Motors is now talking about achieving the next million sales in about three years.

      Ace's spectacular success came because it prised open a new market segment. Ravindra Pisharody, executive director, commercial vehicle, Tata Motors, says the company had figured out that there was an opportunity below the pick-up and above the three-wheeler segments. "Three-wheeler was a large segment back in 2005; and we wanted to come out with a product that could challenge three-wheelers," he says.

      Others agree that Ace's USP is that it is a four-wheeler in the three-wheeled goods carrier space.

      That Pisharody is bang on is evident from the numbers. From 14,000 units-a-month five years ago, the cargo three-wheelers volumes have dropped to below 7,600 units a month. For the period April-September this year, a total of 45,597 units were sold — a fall of 13 per cent as against 52,537 units sold in the same month a year ago due to operational safety concerns and the emergence of Ace.

      The Ace is a sub-one tonne load light commercial vehicle with multiple variants, including a multi-seater commercial passenger vehicle known as Magic. Besides serving as the last mile option, such products are also used for more than four dozen-wide applications.

      According to SIAM data, in the first half of this financial year, volumes of the Ace family grew by 13 per cent at 95,653 units as against 84,540 sold in the same period last year.

      Tata Motors makes 45 different application on the Ace including water tanker, silt remover, mobile vegetarians shop, jet machine, quick service outlet, rural retail outlet, mobile hoarding to name a few. Several owners, the company says, have made their own creations on the vehicle over the years.

      To further strengthen its hold on the market, Tata Motors will launch six new variants of the Ace and Magic, 2 or 3 variants each of the Magic Iris and Ace Zip and 2 variants of the Super Ace over the period of one year. Further, the company will also increase its dealership footprint in India to 2,000 in two years from 1,346 now.

      The Super Ace, which is the 2 tonne load carrier vehicle, will see the addition of a common rail engine (DICOR) borrowed from the Tata Indica. This new addition will give the vehicle better drivability and performance and superior fuel-efficiency.

      With the ban on entry of heavy vehicles in most cities, such light commercial vehicles are used as last mile transportation. Besides, Pisharody says demand for micro trucks is expected to continue in the next few years as more and more people are taking to self- employment. This may well be true as at least 60 per cent of Ace owners are semi-educated youth – first-time users – who have launched goods or passenger transport operations with their vehicles.

      Tough competition
      The competition, though, is not sitting quiet. Mumbai-based Mahindra & Mahindra, which launched the Maxximo, a sub-two tonne load carrier to take one the Ace promising better fuel economy, is said to be mulling a new Maxximo with a better payload capacity.

      Mahindra does not have comparative product which can compete against the Tata Super Ace in the cargo segment presently. Sales of the Maxximo and Gio have fallen by 16 per cent even as there was a growth of two per cent in the first six months of the year.

      Pravin Shah, chief executive (automotive division) M&M, says, "It continues to be an important segment. We have seen unprecedented growth in the last few years. I won't be able to disclose our product plans but we are looking at a variety of incremental products having more than two tonne capacity."

      While M&M lacks comparative products (though it has pick-ups with higher payload) Ashok Leyland is struggling with its production capacity. The Chennai-based company's light commercial vehicle 'Dost' is a runaway success, but the company is not able to expand markets in India due to limited capacity.

      Nitin Seth, executive director marketing, LCV and Defence Business, Ashok Leyland says "Dost is priced at a premium of 10 per cent compared to the Super Ace and still we are able to satisfy demand. We are open only in nine states and are doing about 3,000 units a month. With expansion we will do about 4,000 units by next year but cannot add new variants of the Dost".

      The Ashok Leyland plant near Chennai will be able to produce only 50,000 units a year of the Dost at peak capacity. The company wishes to add new variants of the Dost, including a passenger variant but cannot do so at the existing plant. A new plant will become operational only after 24-30 months.
      TATA Indica Vista Quadrajet (2009) | Suzuki GS 150R (2010) | TVS Wego (2011) | TVS Victor GL (2004) - SOLD

    4. #4

      not aware that he can set his status here!
       
      Awesome
       

      Join Date
      Sep 2011
      Posts
      309
      Nice to hear the success story of our home grown product.

      **************************RANT******************** **********
      My only wish is that TML educates the drivers on using those ultra powerful headlights sensibly. The driver ****heads drive with full beam blinding oncoming traffic, specially bikers.
      Akshay Prabhu Gaonkar

    Thread Information

    Users Browsing this Thread

    There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. Tata ACE Electric
      By camchennai in forum General Discussions
      Replies: 0
      Last Post: 12th May 2012, 02:52
    2. Ford Fiesta turns 35, hits 15 million units.
      By camchennai in forum General Discussions
      Replies: 0
      Last Post: 1st Aug 2011, 01:50
    3. Replies: 9
      Last Post: 17th Apr 2011, 05:54
    4. 3 classic Ferraris break the million-dollar mark at Amelia
      By shishirbn in forum General Discussions
      Replies: 3
      Last Post: 26th Mar 2010, 08:27

    Bookmarks

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •