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    Thread: BMW aims high with new 5 saloon

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      BMW aims high with new 5 saloon

      BMW GB expects its new 5-series saloon, officially on sale in the UK tomorrow (20 March), to at least maintain its lead and possibly grow its share in a hot-fought 'executive car' sector seen largely remaining static at about 115,000 units in 2010.

      Five and 6 series product manager Michelle Roberts is pitching her new, and very stylish line at a very picky, mostly corporate clientele who will also cast their eyes along the flanks (and over the data sheets) of formidable competitors such as the Jaguar XF, Audi A6 and Mercedes-Benz E-class before they or the finance chief signs on the dotted.

      Roberts and her marketeer colleagues have set the bar high. BMW GB has dropped the 'base' specification offered to other markets and is fielding an SE-based model line, dominated by I4 and I6 diesel engines, that has Dakota leather standard range-wide plus a juicy list of standard equipment items that, not so long ago, would have all been on the options list.
      Source :: UK: BMW aims high with new 5 saloon: Au ... & Comment
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      2010 BMW 5-series revealed

      When you think of luxury executive saloons, one car always comes to mind, the BMW 5-series. A class leader since its inception, the 5-series remains a crucial car to BMW. With the current E60 5-series introduced back in 2004, BMW is preparing the sixth-generation model to be revealed in 2010. It will be a tough job for the designers as well as the thousands of engineers working across BMW’s development centers to renew the current model, a car that already resides at the edge of the technical front line.

      The new design is critical for BMW’s design manager Adrian van Hooydonk and his team, who have to create an exterior that radiates the brand’s distinctive design values and at the same time feels new and fresh. Using information from various sources, these renderings were compiled by our partners over at Sweden’s Auto Motor and Sport and their illustrator Radovan Varicak, giving us a preview of what the final version will look like.
      source :: Preview: 2010 BMW 5-series revealed
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      I liked the old 5series for its wicked design.. This is kinda sober compared to that.
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      Quote Originally Posted by [url=http://gearheads.in/post20385.html#p20385
      karthik247 » Mon Mar 22, 2010 3:02 pm[/url]]I liked the old 5series for its wicked design.. This is kinda sober compared to that.

      The bangle era is over and so are the wild experimental designs at bmw.
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