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    Thread: Harley-Davidson to launch a made-for-India machine in 2014

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      Harley-Davidson to launch a made-for-India machine in 2014

      The American motorcycle giant will set up a unit in India to manufacture entry level bikes to take on Japanese and European rivals

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      Harley-Davidson, the best known and oldest motorcycle company in the world, has special plans for India. Its Indian arm kick started assembly (CKD) operations in 2011 at Bawal in Haryana. This is the second Harley-Davidson assembly plant outside of the USA for, the first being in Brazil.

      Harley-Davidson’s aim behind setting up a CKD plant in India is to achieve competitive pricing for its premium products in this highly cost sensitive market. The company is yet to find a sure footing in India as it faces stiff competition in the premium segment from several global motorcycle industry bigwigs who sell their products at rather alluring prices. So next on Harley-Davidson India’s agenda is an entry level motorcycle for India, which will be localised.


      A little birdie tells us that Harley-Davidson officials from US and India have been visiting Indian vendors with the aim to set up a manufacturing unit and a vendor base for a new line-up of Harley motorcycles that will be unveiled at the 2014 Auto Expo in New Delhi. Developing a new cost-effective motorcycle for the Indian market is bound to take that much time. The new Harley-Davidson motorcycle will be a V-twin in the 400cc to 500cc bracket.

      Built exclusively for the Indian market, it will be fully localised and will carry a price tag of Rs 3.5 lakh to take on entry level premium machines like the Kawasaki Ninja 250R, Hyosung GT250R and the soon-to-be launched KTM 390 Duke. And with Honda also planning to bring its newly launched CBR500 family to India next year, it is necessary for the US giant to have affordable machines in its Indian product portfolio to get a foothold in the burgeoning entry level premium motorcycle segment.


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      Harley-Davidson to launch a made-for-India machine in 2014| ZigWheels.com
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      All new entrants say it is for India, but when you see the price you feel it is only for other countries IMO
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      500cc V Twin. hmm. will be an interesting bike. I'm certainly looking fwd for this bike.
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      Good News but even need to think on more SVC around the city corners. There are very few SVC in India! Investing anything above 1.5L needs best assurance!!
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      Harley-Davidson launches 2014 Street Glide in India

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      NEW DELHI: US-based iconic cult bike maker Harley-Davidson today launched the new 2014 edition of its motorcycle 'Street Glide' in India, priced at Rs 29 lakh (ex-showroom Delhi).

      The all new 2014 Street Glide comes to India as a completely built-up unit (CBU) and will be available at all eleven Harley-Davidson dealerships across the country, the company said in a statement.

      The company said new model has bee introduced under the its 'Project Rushmore', a global customer-driven initiative by Harley-Davidson to fundamentally improve every aspect of the touring experience.

      "The new Street Glide is our premier offering for the Indian market and offers the perfect balance between custom touring style and long haul functionality," Harley-Davidson India Managing Director Anoop Prakash said.

      With its stunning design and rider focused engineering the new model will rouse a sense and feeling of freedom like never before, he added.

      The culmination of four-year product-development program, the company's 'Project Rushmore' introduces category-leading technology and design enhancements that will recalibrate the expectations of touring motorcyclists.

      Source - Economic Times
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      I might like to buy a 500 V-Twin and have it sent here....

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