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    Thread: Yet another special edition from Maruti, this time in EECO rechristened as "Smiles"

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      Yet another special edition from Maruti, this time in EECO rechristened as "Smiles"

      Maruti Suzuki which is know to launch special edition every quarter to keep the product alive and make suppliers happy has launched yet another special edition, this time it is on EECO and rechristened as "SMILES" limited edition. The Smiles Limited Edition variant of the Maruti Eeco brings 7 new features to the table. These features cost 9,490 rupees.

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      The following are the new features.


      • Double DIN Stereo with USB connectivity
      • 15 cm speakers
      • Wheel Caps
      • Dual tone seat covers
      • Floor mats
      • Mud flaps
      • “Smiles” graphics and decals


      Wonder when will MSIL stop this limited edition gimmick and are there any takers to these so called special editions?
      Last edited by bamaboy; 20th Mar 2013 at 22:17. Reason: Info corrected. 15 inch speakers :P
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      Quote Originally Posted by camchennai View Post
      15 inch speakers



      Quote Originally Posted by camchennai View Post
      “Smiles” graphics and decals
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      Quote Originally Posted by camchennai View Post
      Floor mats
      Mud flaps
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      15 inch speakers


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      Last three months maruti suzuki has sold over 282000 vehicles and EECO has 3% share of the volumes. That is decent 8400 units, much more than many other vehicles from other brands put together.

      Moreover they need to liquidate the stocks before going into next financial year. What they can add, only these gimmcs valued at 9490 rupees. At least marketeers are trying to sell without giving hefty discounts. If people like it they buy it. If not it is a limited edition anyway.

      Last edited by Nomad; 21st Mar 2013 at 17:23.

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      Quote Originally Posted by Nomad View Post
      Last three months maruti suzuki has sold over 282000 vehicles a ned EECO has 3% share of the volumes. That is decent 8400 units, much more than many other vehicles from other brands put together.
      That is good point you made here. See whats happening in Indian automobile market, what Maruti considers as failed product or low selling, its hard for most of the other manufacturers to achieve even that much of volume for even their most successful models. How ironical that is

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      Quote Originally Posted by Jack Sparrow View Post
      That is good point you made here. See whats happening in Indian automobile market, what Maruti considers as failed product or low selling, its hard for most of the other manufacturers to achieve even that much of volume for even their most successful models. How ironical that is
      I don't think maruti Suzuki consider EECO as failed product. It might be a product with higher margins for them, yield higher absolute profits for them, they might want to sell it in more numbers, increase % share by one single digit up, might motivate some one to choose over another competition vehicle or make one upgrade from a Suzuki vehicle of lower price segment.

      Marketing is all about trying possibilities. If one does not even try, nothing gets done.

      Of course, portfolio, products at every possible price points, choices, variants, brand positioning, sales and after sales experience, cost of ownership, fuel economy, reliability, spare parts availability, financing etc are extremely important and common hygiene factors for all brands.

      I am sure, such marketing tactics yield additional couple of markets share % points for Maruti Suzuki, builds better scale, brings down costs, improves profitability. If not they would have stopped doing it.

      Last edited by Nomad; 20th Mar 2013 at 22:41.

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      Quote Originally Posted by Nomad View Post
      yield higher absolute profits for them
      AFAIK, small cars have thin profit.
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      Quote Originally Posted by camchennai View Post
      AFAIK, small cars have thin profit.
      That is probably what you and everybody else think, They might want you to believe same thing for sure so that you do not ask for lower price.

      They leverage platforms, reduce costly gimmics, keep cost of sales low, spend money where only it is required to attract customer. Additional volumes and Scale brings in additional savings
      Last edited by Nomad; 20th Mar 2013 at 22:24.

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