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    Thread: Consumer Opinion: Affordable Luxury Cars - Is this the way forward ?

    1. #1
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      Consumer Opinion: Affordable Luxury Cars - Is this the way forward ?

      Recently i met a businessman from TN, who had just bought a new Innova in lowest trim. The vehicle was not having a stereo system even. I asked him why he bought such a base version. He said, he is planning to send the vehicle for customization to Mumbai.

      I asked him what all he is going to customize. He said, entire interior !!!. I asked him for specifics....
      I remember him mentioning the following. ...

      * Wooden Finish
      * Foldable TV Screen + entertainment system
      * Office on the move
      * 4 seater (instead of 7)
      * Lighting: Headlights
      * etc etc

      I asked him how much all this would cost ?, He said budget is approx. 5L and it would take approx 1 month.

      Base Version @ 17.5L + 5L for customization + 0.5L for taking the vehicle to Mumbai and bring it back to Tamilnadu, total 23L.

      I felt this is a smart formulae for differentiated luxury vehicle. What do you think ?

      What are the positives and negatives of this approach ?


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      Quote Originally Posted by Nomad View Post
      negatives
      any rattle, will result him spending vehicle to take it back to mumbai to rectify.. Not sure toyota will service interiors post this.
      Maruti Wagon R | Hyundai Verna | Volkswagen Vento

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      sparkls's Avatar
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      At this price he could have bought top end crysta with 7 airbags and esp.. He could have bought a used/new tempo traveller and do changes to suit his needs.. For short distances he can use a car and for long journeys he can use tempo..

      Positive is he gets space and features in a normal size vehicle instead of a tempo.

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